Objectives and services provided:
✅ Strategic PR support:
– Development of a communications concept with an emphasis on supporting women entrepreneurs.
– Building a positive image of Coca-Cola as a socially responsible brand.
✅ Creative idea and implementation:
– The campaign is based on the symbolic image of a “letter in a bottle” as a call to support women.
– Using real statistics and data that support the importance of women’s contribution to the economy of Kazakhstan.
✅ Organization of gift delivery:
– Logistics and delivery of exclusive gift sets to partners, bloggers and the media.
– Including products from women winners of the “Coca-Cola Belesteri” project in gifts, thereby creating additional support for their businesses.
✅ Working with media and social networks:
– Generation of free publications in the media about the Coca-Cola social initiative.
– Integration of the topic into social networks through opinion leaders (bloggers, journalists).
– Organization of organic PR coverage through native publication formats.
Results:
📌 Strengthening the reputation of Coca-Cola as a socially oriented brand.
📌 Support for women entrepreneurs not only with finances, but also through information promotion.
📌 Reaching the target audience through partner media and influencers.
