Tasks and services provided:
✅ PR and marketing strategy:
– Development of a communications concept for promoting new products Piko, Fusetea and Fanta.
– Building interest and excitement around new flavors among the media, bloggers and audiences in social networks.
– Initiating organic discussion of new products through complementary publications.
✅ Media support:
– Initiating and coordinating 85 free publications in the media and social networks.
– Estimated reach – 166,000 views.
✅ Product mailings:
– Organization of delivery of new products to 30 addresses (journalists, bloggers, partners).
– Full cycle: from concept to logistics, including development of design and filling of PR boxes.
– Creative design of each set in the style of the product:
- Fusetea Watermelon – a stylized box in the shape of a watermelon + marshmallow “watermelon slices”.
- Piko Immunity and Piko Strengthening – vitamin oranges in stylish craft packaging.
- Fanta Lemonade – a retro string bag and a faceted glass as a reference to traditional lemonade.
– Formation of a positive image of Coca-Cola through personalized gifts and attention to detail.
Results:
???? Successful attraction of attention to new products through organic publications and coverage.
???? Strengthening loyalty of the media, bloggers and partners to the brand.
???? Emotional involvement of the audience through creative PR boxes and storytelling.
