Our PR agency became a key partner in organizing and holding a unique exhibition by Canon – “Invisible World”, which started in September 2024 and was held in Almaty, Astana and Turkestan.
“Invisible World” is a socially significant project created specifically for visually impaired and blind people, allowing them to perceive art through tactile, sound and digital technologies. The exhibition included tactile 3D reproductions of famous photographs created using advanced Canon technologies, as well as audio descriptions allowing each visitor to feel and “see” the images through sound and touch.
We took on the comprehensive preparation of the technical part of the exhibition, developing convenient and informative audio guides that allowed visitors to dive deeper into the exhibition and reveal the secrets of the invisible world. In addition, we provided logistics and technical support for multimedia solutions, making the exhibition not only visually impressive, but also as interactive as possible.
One of the key stages of our work was organizing press openings in each city. We attracted leading media, ensuring wide coverage and significant media resonance. Our PR strategies allowed the exhibition to gather an impressive number of guests, making it one of the most noticeable cultural events of the season.
Thanks to a professional approach and careful elaboration of every detail, the Canon exhibition “Invisible World” became not just an exhibition, but a real event that left a bright mark on the cultural life of Kazakhstan. We are proud to have contributed to the implementation of this project, helping Canon create a truly inclusive space where art is accessible to everyone.
