For years, headlines questioned the relevance of the press release, often declaring it outdated as attention shifted toward corporate websites, social media, video, and other direct channels of communication. However, a series of high-profile mishaps—such as premature disclosures and technical errors—highlighted the risks of abandoning traditional distribution. Investor relations teams soon returned to wire services,
In 2014, thanks to a small book called “Spin Sucks”, the PESO model of strategic planning for marketing communications was officially launched. Changes in the communications industry have reflected the evolution of this model. As part of the celebration of the model’s 10th anniversary, the author of the PESO model, Gini Dietrich, and her team
At Change PR Kazakhstan, we are trying not to fall behind trends. We reviewed different articles, research, and forecasts and compiled for you the list of trends in the PR industry to be looked at in 2024. 1. Importance of data-driven PR In the previous years, analysts forecasted an increase in using the data. In
Dear subscribers and users! Over the past 2-3 days, Internet scammers have been actively contacting job seekers and posing themselves as recruiters acting on behalf of Change PR Kazakhstan. We officially declare that these are scammers and there are currently no vacancies in our company. All vacancies are announced on the official website of our
