{"id":1245,"date":"2025-06-02T12:08:38","date_gmt":"2025-06-02T06:08:38","guid":{"rendered":"https:\/\/changepr.kz\/?p=1245"},"modified":"2025-06-02T12:08:38","modified_gmt":"2025-06-02T06:08:38","slug":"march-8-support-for-womens-entrepreneurship-in-kazakhstan","status":"publish","type":"post","link":"https:\/\/changepr.kz\/en\/march-8-support-for-womens-entrepreneurship-in-kazakhstan\/","title":{"rendered":"March 8 \u2013 support for women\u2019s entrepreneurship in Kazakhstan"},"content":{"rendered":"<p><strong>Objectives and services provided<\/strong>:<\/p>\n<p><strong>\u2705<\/strong><strong> Strategic PR support:<\/strong><\/p>\n<p>\u2013 Development of a communications concept with an emphasis on supporting women entrepreneurs.<\/p>\n<p>\u2013 Building a positive image of Coca-Cola as a socially responsible brand.<\/p>\n<p><strong>\u2705<\/strong><strong> Creative idea and implementation:<\/strong><\/p>\n<p>\u2013 The campaign is based on the symbolic image of a \u201cletter in a bottle\u201d as a call to support women.<\/p>\n<p>\u2013 Using real statistics and data that support the importance of women\u2019s contribution to the economy of Kazakhstan.<\/p>\n<p><strong>\u2705<\/strong><strong> Organization of gift delivery:<\/strong><\/p>\n<p>\u2013 Logistics and delivery of exclusive gift sets to partners, bloggers and the media.<\/p>\n<p>\u2013 Including products from women winners of the \u201cCoca-Cola Belesteri\u201d project in gifts, thereby creating additional support for their businesses.<\/p>\n<p><strong>\u2705<\/strong><strong> Working with media and social networks:<\/strong><\/p>\n<p>\u2013 Generation of free publications in the media about the Coca-Cola social initiative.<\/p>\n<p>\u2013 Integration of the topic into social networks through opinion leaders (bloggers, journalists).<\/p>\n<p>\u2013 Organization of organic PR coverage through native publication formats.<\/p>\n<p><strong>Results:<\/strong><\/p>\n<p>\ud83d\udccc Strengthening the reputation of Coca-Cola as a socially oriented brand.<\/p>\n<p>\ud83d\udccc Support for women entrepreneurs not only with finances, but also through information promotion.<\/p>\n<p>\ud83d\udccc Reaching the target audience through partner media and influencers.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1246\" src=\"https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/March-8_1.jpg\" alt=\"\" width=\"738\" height=\"745\" srcset=\"https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/March-8_1.jpg 738w, https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/March-8_1-185x187.jpg 185w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1249\" src=\"https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/March-8_2.jpg\" alt=\"\" width=\"738\" height=\"734\" srcset=\"https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/March-8_2.jpg 738w, https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/March-8_2-188x187.jpg 188w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Objectives and services provided: \u2705 Strategic PR support: \u2013 Development of a communications concept with an emphasis on supporting women entrepreneurs. \u2013 Building a positive image of Coca-Cola as a socially responsible brand. \u2705 Creative idea and implementation: \u2013 The campaign is based on the symbolic image of a \u201cletter in a bottle\u201d as a<\/p>\n","protected":false},"author":1,"featured_media":1246,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-en"],"_links":{"self":[{"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/posts\/1245\/"}],"collection":[{"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/comments\/?post=1245"}],"version-history":[{"count":1,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/posts\/1245\/revisions\/"}],"predecessor-version":[{"id":1252,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/posts\/1245\/revisions\/1252\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/media\/1246\/"}],"wp:attachment":[{"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/media\/?parent=1245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/categories\/?post=1245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/tags\/?post=1245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}