{"id":1232,"date":"2025-06-02T12:05:19","date_gmt":"2025-06-02T06:05:19","guid":{"rendered":"https:\/\/changepr.kz\/?p=1232"},"modified":"2025-06-02T12:06:30","modified_gmt":"2025-06-02T06:06:30","slug":"launch-of-new-beverage-flavors-for-coca-cola-kazakhstan","status":"publish","type":"post","link":"https:\/\/changepr.kz\/en\/launch-of-new-beverage-flavors-for-coca-cola-kazakhstan\/","title":{"rendered":"Launch of new beverage flavors for Coca-Cola Kazakhstan"},"content":{"rendered":"<p><strong>Tasks and services provided:<\/strong><\/p>\n<p><strong>\u2705<\/strong><strong> PR and marketing strategy:<\/strong><\/p>\n<p>\u2013 Development of a communications concept for promoting new products Piko, Fusetea and Fanta.<\/p>\n<p>\u2013 Building interest and excitement around new flavors among the media, bloggers and audiences in social networks.<\/p>\n<p>\u2013 Initiating organic discussion of new products through complementary publications.<\/p>\n<p><strong>\u2705<\/strong><strong> Media support:<\/strong><\/p>\n<p>\u2013 Initiating and coordinating 85 free publications in the media and social networks.<\/p>\n<p>\u2013 Estimated reach \u2013 166,000 views.<\/p>\n<p><strong>\u2705<\/strong><strong> Product mailings:<\/strong><\/p>\n<p>\u2013 Organization of delivery of new products to 30 addresses (journalists, bloggers, partners).<\/p>\n<p>\u2013 Full cycle: from concept to logistics, including development of design and filling of PR boxes.<\/p>\n<p>\u2013 Creative design of each set in the style of the product:<\/p>\n<ul>\n<li>Fusetea Watermelon \u2013 a stylized box in the shape of a watermelon + marshmallow \u201cwatermelon slices\u201d.<\/li>\n<li>Piko Immunity and Piko Strengthening \u2013 vitamin oranges in stylish craft packaging.<\/li>\n<li>Fanta Lemonade \u2013 a retro string bag and a faceted glass as a reference to traditional lemonade.<\/li>\n<\/ul>\n<p>\u2013 Formation of a positive image of Coca-Cola through personalized gifts and attention to detail.<\/p>\n<p>Results:<\/p>\n<p>\ud83d\udccc Successful attraction of attention to new products through organic publications and coverage.<\/p>\n<p>\ud83d\udccc Strengthening loyalty of the media, bloggers and partners to the brand.<\/p>\n<p>\ud83d\udccc Emotional involvement of the audience through creative PR boxes and storytelling.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1233\" src=\"https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/creative-delivery_1.jpg\" alt=\"\" width=\"738\" height=\"742\" srcset=\"https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/creative-delivery_1.jpg 738w, https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/creative-delivery_1-186x187.jpg 186w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/> <img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1236\" src=\"https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/creative-delivery_2.jpg\" alt=\"\" width=\"738\" height=\"741\" srcset=\"https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/creative-delivery_2.jpg 738w, https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/creative-delivery_2-186x187.jpg 186w\" sizes=\"auto, (max-width: 738px) 100vw, 738px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-1239\" src=\"https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/creative-delivery_3.jpg\" alt=\"\" width=\"733\" height=\"890\" srcset=\"https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/creative-delivery_3.jpg 733w, https:\/\/changepr.kz\/wp-content\/uploads\/2025\/06\/creative-delivery_3-154x187.jpg 154w\" sizes=\"auto, (max-width: 733px) 100vw, 733px\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Tasks and services provided: \u2705 PR and marketing strategy: \u2013 Development of a communications concept for promoting new products Piko, Fusetea and Fanta. \u2013 Building interest and excitement around new flavors among the media, bloggers and audiences in social networks. \u2013 Initiating organic discussion of new products through complementary publications. \u2705 Media support: \u2013 Initiating<\/p>\n","protected":false},"author":1,"featured_media":1236,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio-en"],"_links":{"self":[{"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/posts\/1232\/"}],"collection":[{"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/posts\/"}],"about":[{"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/types\/post\/"}],"author":[{"embeddable":true,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/users\/1\/"}],"replies":[{"embeddable":true,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/comments\/?post=1232"}],"version-history":[{"count":2,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/posts\/1232\/revisions\/"}],"predecessor-version":[{"id":1243,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/posts\/1232\/revisions\/1243\/"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/media\/1236\/"}],"wp:attachment":[{"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/media\/?parent=1232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/categories\/?post=1232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/changepr.kz\/en\/wp-json\/wp\/v2\/tags\/?post=1232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}