Tasks and services provided:
✅ PR and marketing strategy:
– Development of a communications concept for promoting new products Piko, Fusetea and Fanta.
– Building interest and excitement around new flavors among the media, bloggers and audiences in social networks.
– Initiating organic discussion of new products through complementary publications.
✅ Media support:
– Initiating and coordinating 85 free publications in the media and social networks.
– Estimated reach – 166,000 views.
✅ Product mailings:
– Organization of delivery of new products to 30 addresses (journalists, bloggers, partners).
– Full cycle: from concept to logistics, including development of design and filling of PR boxes.
– Creative design of each set in the style of the product:
- Fusetea Watermelon – a stylized box in the shape of a watermelon + marshmallow “watermelon slices”.
- Piko Immunity and Piko Strengthening – vitamin oranges in stylish craft packaging.
- Fanta Lemonade – a retro string bag and a faceted glass as a reference to traditional lemonade.
– Formation of a positive image of Coca-Cola through personalized gifts and attention to detail.
Results:
📌 Successful attraction of attention to new products through organic publications and coverage.
📌 Strengthening loyalty of the media, bloggers and partners to the brand.
📌 Emotional involvement of the audience through creative PR boxes and storytelling.
